The Philippine Society for Talent Development (PSTD) has jumpstarted an aggressive membership drive dubbed #Roadto1K.

As of January 1, 2023, the total number of PSTD members was at 315. This figure is a combination of corporate and individual members.

With thousands of trainers, Learning & Development (L&D) and Talent Development (TD) professionals in the country, the Society believes that the current membership size could be tripled by year-end – hence, the drive to 1,000 members. With an expanded view that ‘anyone in-charge of or connected to L&D and Talent Development’ will significantly benefit from a PSTD membership, the current Membership Committee is confident of achieving the goal.

At the turn of the new year, PSTD Trustee and Public Relations Officer Edwin Ebreo (President of ExeQserv) has actively recruited a new set of volunteers and re-organized the Membership Committee to ensure the achievement of the 1k membership goal. Last January 6, in the Committee’s first meeting for 2023, the core group of volunteers elected Pearl Martinez (Global Learning & Development Manager of SGS & Co. Manila) and Hernan Espiritu (Independent HR Professional & Training Consultant) as Committee Chair and Vice-Chair, respectively.

The revitalized Membership Committee has been restructured to ensure more focused efforts on three critical activities. Three sub-teams have been created: Research & Monitoring (led by Robie Sabile, People Development Lead of Schneider Electric), Member Recruitment (led by Rhona Florentino, CEO of UpRush Social Geekers) and Member Engagement (led by Jhun del Ponso, CLDP Global Training Partner & HR Leader). Fourteen (14) other volunteers reinforce the leadership team of the Committee.

Recruitment efforts have already penetrated social media in the last 3 weeks. Committee members have been actively posting recruitment videos and messages on LinkedIn, Facebook and even on TikTok.

As of January 26, 34 additional members were already recruited bringing the Society’s roster to 349.

Here are 3 ways to help PSTD in this membership campaign:

1. If you are a PSTD member, help the Society’s #Roadto1K drive by recruiting your fellow trainers or managers.
2. If you are not yet a member but you are a trainer or L&D professional, register now and get your peers registered at www.pstd.org. Learn about the 7 membership benefits and 5 member exclusives at https://pstd.org/application/.
3. If you see social media posts promoting PSTD, please share them to your network.

This 2023, PSTD is on the #Roadto1K!